More than clothing
As bicycles are our life we understandably want to do more than just create bicycle clothing. So we also create cycle events! Events that celebrate all sides of cycling and racing. From beginner to expert. From MTB to Road. We're not content just to do things by the book though. Whether it's creating a whole new format like Battle Royale and CityCross, having BBQ Champions along for roller racing at Spin Up or simply creating a great course and vibe like the Brighton Big Dog (which is featured in the Worlds Ultimate Cycle Events guide) we make sure our events stand out and more importantly, are just damn good fun.
Morvélo Battle Royale is a unique take on bicycle speedway, using a natural concrete oval in an abandoned old market in central Brighton. Pitching all types of riders and bikes against each other in a series of fast and furious knockout heats. Enter your '"gang" as a team of three, pack the 'Warriors' style outfit, and make sure you're not last over the line.
Morvélo CityCross is a unique style of cyclocross race set in urban spaces. Ever since we filmed our popular 'Ride Everything' urban cyclocross film, we've been wanting to create a race format in the same mould, mixing traditional cross with added fun stuff. Now's the time! Doing away with the traditional format of a single 1hr long race and instead getting our influence from BMX racing and a series of short sharp "Motos" with the top 50% of each Moto qualifying for their respective Final. Each race is a 20+ minute blast around a course that mixes man made obstacles, multiple lines, barriers and more. Testing skills and speed in races that mix up superb close racing with some good old fashioned fun.
Brighton had long been overlooked on the MTB circuit, not hosting a race for many long years, until the Gary Fisher G2 Revolver came to town in 2008, attended by the legend himself. Despite the success and great atmosphere this was only ever going to be a one-off event. Determined not to let a good thing go, and despite no previous experience of creating events, a small group of friends decided to step up to create The Brighton Big Dog in the summer of 2009. We wanted to create an event which had a great community feel, that got to the very core of why people love to ride and race MTBs. Judging from the feedback we have every year, we have managed to achieve just that. Creating one of the UK's best MTB courses with challenging climbs and thrilling descents, it all come to a finish 6 hours later with a finish line beer and a party on the beach afterwards. We have been honoured that the race has sold out every year and has been featured in The Guardian's Top 5 cycle events, in WhatMTB's Top 10 Must Ride events, in Bike Magic's Top 6 events who said "it’s a event every mountain biker should do" and more recently listed in the The World's Ultimate Cycle Races, with it being one of the very few MTB entries.
Mixing up a MTB and road ride out to the awesome Dark Star Brewery, fast and furious roller racing, a world champion standard BBQ, awarding winning beers and Live music, Spin Up In A Brewery is as much to do with a social gathering as it is bike riding.