Arguably the most important of the five ‘F’ words we follow is function. You could say that the first function of any piece of clothing is to stop you being naked, which is a good start. The overriding function of any Morvélo clothing though is to make you look good, both in terms of graphic design and product design.
The finishing of the product is the part you notice after the initial “That looks nice” and then quickly becomes the part where you think “Oh that is nice!”. More often than not you’re struck by the visual design first and then on closer inspection see those finishing details that confirms this is the product for you.
This second ‘F’ word, Fit, is one of the hardest to nail down. We’re all different shapes and sizes so the fit of a garment can quite often be subjective and dependent on riding style. What is relaxed and casual on a MTB will be an annoying flappy sail on a road bike. What is a good length for some riders is seen as too short for others. We all have personal tastes.
The first in the five-part series is Fabrics. We are making a name for ourselves through our graphics, cycling ethos and events but these are only three parts of a long and thorough process. We make sure our products are strong enough in their own right, even before we crank up Photoshop and break out the crayons.
If I had to whittle down the Overland range to one product, this would be it. One product that can improve any item of clothing it's paired with. One product that encapsulates the versatility, performance and functionality of the entire Overland range.